M. Kamm, Jan-Peter Kucklick, Johannes Schneider, J. Brocke
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引用次数: 1
Abstract
ABSTRACT While the analysis and usage of data are increasing in importance, the application of sophisticated BI solutions in small stores is limited by available technical capabilities and financial resources. This study investigates how brick-and-mortar stores can benefit from an expansion of service functionalities of a cross-industry loyalty card provider. Digitalizing the loyalty program created new opportunities, while the analysis of shopping data of 13 years, 19,000 customers, and 55 shops empowered data-based decision support.
期刊介绍：
Information Systems Management (ISM) is the on-going exchange of academic research, best practices, and insights based on managerial experience. The journal’s goal is to advance the practice of information systems management through this exchange.
To meet this goal, ISM features themed papers examining a particular topic. In addition to themed papers, the journal regularly publishes on the following topics in IS management.
Achieving Strategic IT Alignment and Capabilities
IT Governance
CIO and IT Leadership Roles
IT Sourcing
Planning and Managing an Enterprise Infrastructure
IT Security
Selecting and Delivering Application Solutions
Portfolio Management
Managing Complex IT Projects
E-Business Technologies
Supporting Knowledge Work
The target readership includes both academics and practitioners. Hence, submissions integrating research and practice, and providing implications for both, are encouraged.
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