Promises and Pitfalls of Social Media Data Donations

IF 6.3 1区文学 Q1 COMMUNICATION Communication Methods and Measures Pub Date : 2022-09-12 DOI:10.1080/19312458.2022.2109608

Irene I. van Driel, Anastasia Giachanou, J. Pouwels, L. Boeschoten, Ine Beyens, P. Valkenburg

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引用次数: 11

Abstract

ABSTRACT Studies assessing the effects of social media use are largely based on measures of time spent on social media. In recent years, scholars increasingly ask for more insights in social media activities and content people engage with. Data Download Packages (DDPs), the archives of social media platforms that each European user has the right to download, provide a new and promising method to collect timestamped and content-based information about social media use. In this paper, we first detail the experiences and insights of a data collection of 110 Instagram DDPs gathered from 102 adolescents. We successively discuss the challenges and opportunities of collecting and analyzing DDPs to help future researchers in their consideration of whether and how to use DDPs. DDPs provide tremendous opportunities to get insight in the frequency, range, and content of social media activities, from browsing to searching and posting. Yet, collecting, processing, and analyzing DDPs is also complex and laborious, and demands numerous procedural and analytical choices and decisions.

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社交媒体数据捐赠的承诺和陷阱

摘要评估社交媒体使用效果的研究主要基于在社交媒体上花费的时间。近年来，学者们越来越多地要求对社交媒体活动和人们参与的内容有更多的见解。数据下载包（DDP）是每个欧洲用户都有权下载的社交媒体平台档案，它提供了一种新的、有前景的方法来收集有关社交媒体使用的带有时间戳和基于内容的信息。在本文中，我们首先详细介绍了从102名青少年中收集的110个Instagram DDP的数据收集的经验和见解。我们相继讨论了收集和分析DDP的挑战和机遇，以帮助未来的研究人员考虑是否以及如何使用DDP。DDP提供了巨大的机会来深入了解社交媒体活动的频率、范围和内容，从浏览到搜索和发布。然而，收集、处理和分析DDP也是复杂而费力的，需要大量的程序和分析选择和决策。

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来源期刊

Communication Methods and Measures COMMUNICATION-

CiteScore

21.10

自引率

1.80%

发文量

期刊介绍： Communication Methods and Measures aims to achieve several goals in the field of communication research. Firstly, it aims to bring attention to and showcase developments in both qualitative and quantitative research methodologies to communication scholars. This journal serves as a platform for researchers across the field to discuss and disseminate methodological tools and approaches. Additionally, Communication Methods and Measures seeks to improve research design and analysis practices by offering suggestions for improvement. It aims to introduce new methods of measurement that are valuable to communication scientists or enhance existing methods. The journal encourages submissions that focus on methods for enhancing research design and theory testing, employing both quantitative and qualitative approaches. Furthermore, the journal is open to articles devoted to exploring the epistemological aspects relevant to communication research methodologies. It welcomes well-written manuscripts that demonstrate the use of methods and articles that highlight the advantages of lesser-known or newer methods over those traditionally used in communication. In summary, Communication Methods and Measures strives to advance the field of communication research by showcasing and discussing innovative methodologies, improving research practices, and introducing new measurement methods.