Jorge Manuel Cueva Estrada, Nicolás Armando Sumba Nacipucha, Fabián Isaac Villacrés Beltrán
{"title":"El marketing de influencias y su efecto en la conducta de compra del consumidor millenial","authors":"Jorge Manuel Cueva Estrada, Nicolás Armando Sumba Nacipucha, Fabián Isaac Villacrés Beltrán","doi":"10.14349/SUMNEG/2020.V11.N25.A1","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":"11 1","pages":"99-107"},"PeriodicalIF":0.3000,"publicationDate":"2020-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Suma de Negocios","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.14349/SUMNEG/2020.V11.N25.A1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}