{"title":"The Message, the Medium and the Means of Argumentation: Towards a More Holistic Approach to the Rhetorical Criticism of Television News Reports","authors":"Sisanda Nkoala","doi":"10.1080/23743670.2023.2244539","DOIUrl":null,"url":null,"abstract":"ABSTRACT This paper argues for developing a more holistic approach to the rhetorical analysis to understand the persuasive communicative work being done by television news as rhetors replicating and performing popular culture. The essay argues that studies on the rhetoricality of television news reports tend to either focus on the reports’ messages through an analysis of the content or consider the medium on which the reports are aired or the form of these texts. As such, there appears to be a gap in postulating how the content, the medium and the argumentation schemes employed in television news reports come together to engage in persuasive communicative work. Given the status of television news reports as popular culture texts, theories need to be developed to make meaning of their representations of society’s most dominant practices and perspectives.","PeriodicalId":54049,"journal":{"name":"African Journalism Studies","volume":"1 1","pages":""},"PeriodicalIF":1.1000,"publicationDate":"2023-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"African Journalism Studies","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/23743670.2023.2244539","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT This paper argues for developing a more holistic approach to the rhetorical analysis to understand the persuasive communicative work being done by television news as rhetors replicating and performing popular culture. The essay argues that studies on the rhetoricality of television news reports tend to either focus on the reports’ messages through an analysis of the content or consider the medium on which the reports are aired or the form of these texts. As such, there appears to be a gap in postulating how the content, the medium and the argumentation schemes employed in television news reports come together to engage in persuasive communicative work. Given the status of television news reports as popular culture texts, theories need to be developed to make meaning of their representations of society’s most dominant practices and perspectives.
期刊介绍：
Accredited by the South African Department of Higher Education and Training for university research purposes African Journalism Studies subscribes to the Code of Best Practice for Peer Reviewed Scholarly Journals of the Academy of Science of South Africa. African Journalism Studies ( AJS) aims to contribute to the ongoing extension of the theories, methodologies and empirical data to under-researched areas of knowledge production, through its emphasis on African journalism studies within a broader, comparative perspective of the Global South. AJS strives for theoretical diversity and methodological inclusivity, by developing theoretical approaches and making critical interventions in global scholarly debates. The journal''s comparative and interdisciplinary approach is informed by the related fields of cultural and media studies, communication studies, African studies, politics, and sociology. The field of journalism studies is understood broadly, as including the practices, norms, value systems, frameworks of representation, audiences, platforms, industries, theories and power relations that relate to the production, consumption and study of journalism. A wide definition of journalism is used, which extends beyond news and current affairs to include digital and social media, documentary film and narrative non-fiction.
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