Acceptance of Location-Based Advertising by Young Consumers: A Stimulus-Organism-Response (S-O-R) Model Perspective

IF 3 3区 管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS Information Systems Management Pub Date : 2023-05-19 DOI:10.1080/10580530.2023.2214843
Ranjan B. Kini, K. Bolar, T. M. Rofin, Sayan Mukherjee, Soumyajit Bhattacharjee
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年轻消费者对基于位置的广告的接受:刺激-有机体反应(S-O-R)模型视角
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来源期刊
Information Systems Management
Information Systems Management 工程技术-计算机:信息系统
CiteScore
14.60
自引率
1.60%
发文量
20
审稿时长
>12 weeks
期刊介绍: Information Systems Management (ISM) is the on-going exchange of academic research, best practices, and insights based on managerial experience. The journal’s goal is to advance the practice of information systems management through this exchange. To meet this goal, ISM features themed papers examining a particular topic. In addition to themed papers, the journal regularly publishes on the following topics in IS management. Achieving Strategic IT Alignment and Capabilities IT Governance CIO and IT Leadership Roles IT Sourcing Planning and Managing an Enterprise Infrastructure IT Security Selecting and Delivering Application Solutions Portfolio Management Managing Complex IT Projects E-Business Technologies Supporting Knowledge Work The target readership includes both academics and practitioners. Hence, submissions integrating research and practice, and providing implications for both, are encouraged.
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