{"title":"Innovative tourism development in a Hungarian regional centre in the 1930s","authors":"Tibor Gonda, Zoltán Kaposi","doi":"10.1080/1755182X.2022.2117858","DOIUrl":null,"url":null,"abstract":"ABSTRACT Before the First World War, Pécs, one of the most dynamically developing Hungarian cities, was the largest in the region of Transdanubia. The losses of the world war and the subsequent three-year Serbian occupation caused considerable damage to the city’s economic and social fabric. Besides presenting the economic background of Pécs, the current study also discusses the local boom in tourism, which was developing at a rapid clip in the 1930s. Recognizing the economic role of tourism, local leaders started to develop the sector, establishing the Tourism Committee and Tourism Office in 1933. An enticing promotion campaign was launched, accompanied by conscious product development, focusing primarily on cultural and ecotourism. The tourism product featured local heritage and the natural beauties of the Mecsek mountain range. A high standard characterised the design of venues, including accommodation and restaurants. New transit hubs were established: direct airline connections were inaugurated to Budapest and Kaposvár and a rail connection to Vienna opened. In making urban development decisions, factors taken into account included the needs of tourism, embracing such still fashionable activities as the integration of local products into the tourism supply. The developments of the 1930s have an impact even on the contemporary tourism of the city.","PeriodicalId":42854,"journal":{"name":"Journal of Tourism History","volume":"14 1","pages":"202 - 214"},"PeriodicalIF":0.3000,"publicationDate":"2022-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Tourism History","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/1755182X.2022.2117858","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT Before the First World War, Pécs, one of the most dynamically developing Hungarian cities, was the largest in the region of Transdanubia. The losses of the world war and the subsequent three-year Serbian occupation caused considerable damage to the city’s economic and social fabric. Besides presenting the economic background of Pécs, the current study also discusses the local boom in tourism, which was developing at a rapid clip in the 1930s. Recognizing the economic role of tourism, local leaders started to develop the sector, establishing the Tourism Committee and Tourism Office in 1933. An enticing promotion campaign was launched, accompanied by conscious product development, focusing primarily on cultural and ecotourism. The tourism product featured local heritage and the natural beauties of the Mecsek mountain range. A high standard characterised the design of venues, including accommodation and restaurants. New transit hubs were established: direct airline connections were inaugurated to Budapest and Kaposvár and a rail connection to Vienna opened. In making urban development decisions, factors taken into account included the needs of tourism, embracing such still fashionable activities as the integration of local products into the tourism supply. The developments of the 1930s have an impact even on the contemporary tourism of the city.
期刊介绍:
The Journal of Tourism History is the primary venue for peer-reviewed scholarship covering all aspects of the evolution of tourism from earliest times to the postwar world. Articles address all regions of the globe and often adopt interdisciplinary approaches for exploring the past. The Journal of Tourism History is particularly (though not exclusively) interested in promoting the study of areas and subjects underrepresented in current scholarship, work for example examining the history of tourism in Asia and Africa, as well as developments that took place before the nineteenth century. In addition to peer-reviewed articles, Journal of Tourism History also features short articles about particularly useful archival collections, book reviews, review essays, and round table discussions that explore developing areas of tourism scholarship. The Editorial Board hopes that these additions will prompt further exploration of issues such as the vectors along which tourism spread, the evolution of specific types of ‘niche’ tourism, and the intersections of tourism history with the environment, medicine, politics, and more.