Anne F.J. Hellwig, Erika Matruglio, Helen Georgiou, Pauline T. Jones
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引用次数: 0
Abstract
In 2019–2020, students of two English for Architects and Civil Engineers courses at a German university were tasked with creating a digital, multimodal video composition explaining a technical concept to a lay audience. The resultant multimodal artefacts, however, often did not exhibit typical semiotic patterns associated with explaining or describing in science-related disciplines. In particular, 78% of artefacts featured ‘mediated focalisation’, a framing technique used to align the composer with their audience and more commonly associated with fictional narrative or social media. The paper describes how this framing technique appeared in the artefacts and explores how and to what effect it was used. It will unpack the implications of using this technique for the performance of professionalism and ‘authenticity’ in architecture and STEM communication. A subsystem of mediated focalisation techniques and a new ‘coding orientation’ will be proposed, so that educators may better prepare students for these emergent shifts.
期刊介绍:
Linguistics and Education encourages submissions that apply theory and method from all areas of linguistics to the study of education. Areas of linguistic study include, but are not limited to: text/corpus linguistics, sociolinguistics, functional grammar, discourse analysis, critical discourse analysis, conversational analysis, linguistic anthropology/ethnography, language acquisition, language socialization, narrative studies, gesture/ sign /visual forms of communication, cognitive linguistics, literacy studies, language policy, and language ideology.