{"title":"The Rise of Craft Distilleries and Their Consumer Segments","authors":"Cortney L. Norris, Scottie Taylor, D. C. Taylor","doi":"10.1080/15256480.2021.1981187","DOIUrl":null,"url":null,"abstract":"ABSTRACT Craft distilleries, despite excessive barriers to entry, are growing in sales volume and number of locations each year, and as a result, the distilled spirits segment is taking market share away from beer and wine. The purpose of this study is to examine an underexplored area of academic research and provide valuable insights to craft distillery operators regarding the consumers who support them. This study employs lifestyle and benefit segmentation techniques and finds that craft distilled spirits consumers value functional and emotional benefits, and these significantly predict their intention to switch from a national spirit and local drinking establishment to a local craft spirit/distillery.","PeriodicalId":46737,"journal":{"name":"International Journal of Hospitality & Tourism Administration","volume":"23 1","pages":"1174 - 1191"},"PeriodicalIF":2.9000,"publicationDate":"2021-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Hospitality & Tourism Administration","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15256480.2021.1981187","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT Craft distilleries, despite excessive barriers to entry, are growing in sales volume and number of locations each year, and as a result, the distilled spirits segment is taking market share away from beer and wine. The purpose of this study is to examine an underexplored area of academic research and provide valuable insights to craft distillery operators regarding the consumers who support them. This study employs lifestyle and benefit segmentation techniques and finds that craft distilled spirits consumers value functional and emotional benefits, and these significantly predict their intention to switch from a national spirit and local drinking establishment to a local craft spirit/distillery.
期刊介绍：
The International Journal of Hospitality & Tourism Administration is an applied, internationally oriented hospitality and tourism management journal designed to help practitioners and researchers stay abreast of the latest developments in the field as well as facilitate the exchange of ideas. The journal addresses critical competency areas that will help practitioners be successful in this growing field now and into the future. An exciting and challenging international forum, the journal reflects current happenings and trends in the industry.
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