{"title":"Sizzle without the steak: the emerging strategic implications of receiving a free offering in the digital age","authors":"Guillaume Desjardins, Anthony M. Gould, K. Park","doi":"10.1108/jmh-02-2023-0007","DOIUrl":null,"url":null,"abstract":"\nPurpose\nThis study aims to fill a gap in the literature. The notion of giveaways/free has not been well addressed in management history literature and arguably is a valuable contribution in that it has a strategic dimension.\n\n\nDesign/methodology/approach\nThis paper is conceptual. It is a structured survey of ideas/opinions about the notion of “free” in commercial endeavor. The survey is organized largely from a historical perspective.\n\n\nFindings\nSeveral categories of “free” are delineated and placed into a historical and strategic context.\n\n\nOriginality/value\nThe work has strategic implications and lays out a new research agenda for management historians.\n","PeriodicalId":45819,"journal":{"name":"Journal of Management History","volume":" ","pages":""},"PeriodicalIF":0.9000,"publicationDate":"2023-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Management History","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/jmh-02-2023-0007","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 0
Abstract
Purpose
This study aims to fill a gap in the literature. The notion of giveaways/free has not been well addressed in management history literature and arguably is a valuable contribution in that it has a strategic dimension.
Design/methodology/approach
This paper is conceptual. It is a structured survey of ideas/opinions about the notion of “free” in commercial endeavor. The survey is organized largely from a historical perspective.
Findings
Several categories of “free” are delineated and placed into a historical and strategic context.
Originality/value
The work has strategic implications and lays out a new research agenda for management historians.
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