The effect of consumer proximity and media exposure on corporate social responsibility disclosure

Hans Hananto Andreas, Ming-Lei Chang
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引用次数: 2

Abstract

The purpose of this study is to determine the effect of consumer proximity and media exposure on corporate social responsibility (CSR) disclosure at several sector companies listed on the Indonesian Stock Exchange. We use companies on the sectors of food and beverages, mining, and properties listed on the Indonesian Stock Exchange in 2017. We find that consumer proximity and media exposure had a positive effect on CSR disclosure, and control variables of company leverage and size had similar positive effects. Overall, our results indicate that the closeness of the company with consumers indirectly formed by its products can make companies give more disclosure of their CSR activities. Then, media exposure is proved to have significant effect on the CSR disclosure of the companies. It drives the companies to give information to all stakeholders about their business decision making. This research demonstrates that consumer proximity can make a company more disclosure of their CSR activities. Then, the important role from the media can give information about their business decision making as information to stakeholders.
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消费者接近性和媒体曝光对企业社会责任披露的影响
本研究的目的是确定消费者接近和媒体曝光对印尼证券交易所上市的几家行业公司的企业社会责任(CSR)披露的影响。我们使用2017年在印尼证券交易所上市的食品饮料、矿业和房地产行业的公司。研究发现,消费者接近度和媒体曝光对企业社会责任披露有正向影响,企业杠杆率和企业规模控制变量对企业社会责任披露也有类似的正向影响。总体而言,我们的研究结果表明,企业与产品间接形成的消费者的密切关系可以使企业更多地披露其企业社会责任活动。然后,证明媒体曝光对企业社会责任披露有显著影响。它促使公司向所有利益相关者提供有关其业务决策的信息。本研究表明,消费者接近性可以使企业更多地披露其企业社会责任活动。然后,媒体的重要作用可以将他们的商业决策信息作为信息提供给利益相关者。
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