{"title":"Language and style in The Gruffalo","authors":"M. Burke","doi":"10.1177/09639470211072162","DOIUrl":null,"url":null,"abstract":"This article studies the popular children’s book The Gruffalo (1999) written by Julia Donaldson and illustrated by Axel Scheffler. Its popularity is attested to by the fact that the book has sold over 13.5 million copies and has been translated into more than 80 different languages. The question that this article seeks to address is, to what extent has the language and style of The Gruffalo played a part in these commercial and cultural achievements? The article primarily explores the phenomena of meter, rhyme, rhythm and lexical repetition from interrelated linguistic and stylistic perspectives. It also brings these findings into a dialogue with some of the precepts and principles from both classical rhetoric and modern orality theory, especially pertaining to memory and delivery. Having weighed the linguistic evidence, the supposition is put forward that it is highly probable that the motivated language choices that have been made by the author, and the way those choices have been arranged and deployed in the story, have played a substantial role in the book’s success.","PeriodicalId":45849,"journal":{"name":"Language and Literature","volume":null,"pages":null},"PeriodicalIF":0.6000,"publicationDate":"2022-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Language and Literature","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/09639470211072162","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"LANGUAGE & LINGUISTICS","Score":null,"Total":0}
引用次数: 0
Abstract
This article studies the popular children’s book The Gruffalo (1999) written by Julia Donaldson and illustrated by Axel Scheffler. Its popularity is attested to by the fact that the book has sold over 13.5 million copies and has been translated into more than 80 different languages. The question that this article seeks to address is, to what extent has the language and style of The Gruffalo played a part in these commercial and cultural achievements? The article primarily explores the phenomena of meter, rhyme, rhythm and lexical repetition from interrelated linguistic and stylistic perspectives. It also brings these findings into a dialogue with some of the precepts and principles from both classical rhetoric and modern orality theory, especially pertaining to memory and delivery. Having weighed the linguistic evidence, the supposition is put forward that it is highly probable that the motivated language choices that have been made by the author, and the way those choices have been arranged and deployed in the story, have played a substantial role in the book’s success.
期刊介绍：
Language and Literature is an invaluable international peer-reviewed journal that covers the latest research in stylistics, defined as the study of style in literary and non-literary language. We publish theoretical, empirical and experimental research that aims to make a contribution to our understanding of style and its effects on readers. Topics covered by the journal include (but are not limited to) the following: the stylistic analysis of literary and non-literary texts, cognitive approaches to text comprehension, corpus and computational stylistics, the stylistic investigation of multimodal texts, pedagogical stylistics, the reading process, software development for stylistics, and real-world applications for stylistic analysis. We welcome articles that investigate the relationship between stylistics and other areas of linguistics, such as text linguistics, sociolinguistics and translation studies. We also encourage interdisciplinary submissions that explore the connections between stylistics and such cognate subjects and disciplines as psychology, literary studies, narratology, computer science and neuroscience. Language and Literature is essential reading for academics, teachers and students working in stylistics and related areas of language and literary studies.
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