{"title":"Parasocial cues: The ubiquity of parasocial relationships on Twitch","authors":"Alex P. Leith","doi":"10.1080/03637751.2020.1868544","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study analyzed Twitch chat messages for verbal indicators of the presence of parasocial relationships. Unlike traditional parasocial research, this study employed natural language processing to score streamer-targeted and viewer-targeted messages for verbal immediacy. It divided chat data according to stream content and streamer type and found that streamer-targeted messages consistently scored higher in verbal immediacy than viewer-targeted messages. The verbal immediacy scores for this dataset were content-agnostic. The findings illustrated a new method for testing the perceived relational closeness of parasocial relationships, namely, utilizing user-generated content to identify verbal indicators of parasocial relationships. Researchers are now capable of exploring the variance of parasocial relationships as they are naturally presented through new media platforms, where media users and figures co-exist.","PeriodicalId":48176,"journal":{"name":"Communication Monographs","volume":null,"pages":null},"PeriodicalIF":3.1000,"publicationDate":"2021-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/03637751.2020.1868544","citationCount":"18","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Monographs","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/03637751.2020.1868544","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 18
Abstract
ABSTRACT This study analyzed Twitch chat messages for verbal indicators of the presence of parasocial relationships. Unlike traditional parasocial research, this study employed natural language processing to score streamer-targeted and viewer-targeted messages for verbal immediacy. It divided chat data according to stream content and streamer type and found that streamer-targeted messages consistently scored higher in verbal immediacy than viewer-targeted messages. The verbal immediacy scores for this dataset were content-agnostic. The findings illustrated a new method for testing the perceived relational closeness of parasocial relationships, namely, utilizing user-generated content to identify verbal indicators of parasocial relationships. Researchers are now capable of exploring the variance of parasocial relationships as they are naturally presented through new media platforms, where media users and figures co-exist.
期刊介绍：
Communication Monographs, published in March, June, September & December, reports original, theoretically grounded research dealing with human symbolic exchange across the broad spectrum of interpersonal, group, organizational, cultural and mediated contexts in which such activities occur. The scholarship reflects diverse modes of inquiry and methodologies that bear on the ways in which communication is shaped and functions in human interaction. The journal endeavours to publish the highest quality communication social science manuscripts that are grounded theoretically. The manuscripts aim to expand, qualify or integrate existing theory or additionally advance new theory. The journal is not restricted to particular theoretical or methodological perspectives.
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