{"title":"EXPRESS: Entrepreneurs’ Social Ties and International Digital Entrepreneurial Marketing in SME Internationalization","authors":"Man Yang, P. Gabrielsson, Svante Andersson","doi":"10.1177/1069031x231178220","DOIUrl":null,"url":null,"abstract":"Digitalization has enabled entrepreneurs to adapt digital tools to create opportunities and reach customers in international markets. Yet, we have little understanding of international digital entrepreneurial marketing in the global marketplace. Drawing on social network theory, we investigate how entrepreneurs’ social ties and firms’ international digital entrepreneurial marketing influence SME internationalization. Based on multiple case study methodology, the results suggest that entrepreneurs’ bonding and bridging ties facilitate different dimensions of international digital entrepreneurial marketing. That further enhances the intensity and geographic scope of SME internationalization. SME internationalization also reinforces entrepreneurs’ accumulation of social ties. Our study contributes to international marketing research by developing the dimensions of the international digital entrepreneurial marketing concept, and exploring its important role in SME internationalization.","PeriodicalId":48081,"journal":{"name":"Journal of International Marketing","volume":null,"pages":null},"PeriodicalIF":4.9000,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/1069031x231178220","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Digitalization has enabled entrepreneurs to adapt digital tools to create opportunities and reach customers in international markets. Yet, we have little understanding of international digital entrepreneurial marketing in the global marketplace. Drawing on social network theory, we investigate how entrepreneurs’ social ties and firms’ international digital entrepreneurial marketing influence SME internationalization. Based on multiple case study methodology, the results suggest that entrepreneurs’ bonding and bridging ties facilitate different dimensions of international digital entrepreneurial marketing. That further enhances the intensity and geographic scope of SME internationalization. SME internationalization also reinforces entrepreneurs’ accumulation of social ties. Our study contributes to international marketing research by developing the dimensions of the international digital entrepreneurial marketing concept, and exploring its important role in SME internationalization.
期刊介绍:
As the globalization of markets continues at a rapid pace, business practitioners and educators alike face the challenge of staying current with the developments. Marketing managers require a source of new information and insights on international business events. International marketing educators require a forum for disseminating their thoughts and research findings. Journal of International Marketing(JIM) is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter.