EXPRESS: Entrepreneurs’ Social Ties and International Digital Entrepreneurial Marketing in SME Internationalization

IF 4.9 2区 管理学 Q1 BUSINESS Journal of International Marketing Pub Date : 2023-05-11 DOI:10.1177/1069031x231178220
Man Yang, P. Gabrielsson, Svante Andersson
{"title":"EXPRESS: Entrepreneurs’ Social Ties and International Digital Entrepreneurial Marketing in SME Internationalization","authors":"Man Yang, P. Gabrielsson, Svante Andersson","doi":"10.1177/1069031x231178220","DOIUrl":null,"url":null,"abstract":"Digitalization has enabled entrepreneurs to adapt digital tools to create opportunities and reach customers in international markets. Yet, we have little understanding of international digital entrepreneurial marketing in the global marketplace. Drawing on social network theory, we investigate how entrepreneurs’ social ties and firms’ international digital entrepreneurial marketing influence SME internationalization. Based on multiple case study methodology, the results suggest that entrepreneurs’ bonding and bridging ties facilitate different dimensions of international digital entrepreneurial marketing. That further enhances the intensity and geographic scope of SME internationalization. SME internationalization also reinforces entrepreneurs’ accumulation of social ties. Our study contributes to international marketing research by developing the dimensions of the international digital entrepreneurial marketing concept, and exploring its important role in SME internationalization.","PeriodicalId":48081,"journal":{"name":"Journal of International Marketing","volume":null,"pages":null},"PeriodicalIF":4.9000,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/1069031x231178220","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

Abstract

Digitalization has enabled entrepreneurs to adapt digital tools to create opportunities and reach customers in international markets. Yet, we have little understanding of international digital entrepreneurial marketing in the global marketplace. Drawing on social network theory, we investigate how entrepreneurs’ social ties and firms’ international digital entrepreneurial marketing influence SME internationalization. Based on multiple case study methodology, the results suggest that entrepreneurs’ bonding and bridging ties facilitate different dimensions of international digital entrepreneurial marketing. That further enhances the intensity and geographic scope of SME internationalization. SME internationalization also reinforces entrepreneurs’ accumulation of social ties. Our study contributes to international marketing research by developing the dimensions of the international digital entrepreneurial marketing concept, and exploring its important role in SME internationalization.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
EXPRESS:中小企业国际化中的企业家社会纽带与国际数字化创业营销
数字化使企业家能够调整数字工具,在国际市场上创造机会并接触客户。然而,我们对全球市场上的国际数字创业营销知之甚少。基于社会网络理论,我们研究了企业家的社会关系和企业的国际数字创业营销如何影响中小企业国际化。基于多个案例研究方法,研究结果表明,企业家的纽带和桥梁纽带促进了国际数字创业营销的不同维度。这进一步提高了中小企业国际化的强度和地域范围。中小企业国际化也加强了企业家的社会纽带积累。我们的研究通过拓展国际数字创业营销概念的维度,探索其在中小企业国际化中的重要作用,为国际营销研究做出了贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
CiteScore
8.70
自引率
17.20%
发文量
28
期刊介绍: As the globalization of markets continues at a rapid pace, business practitioners and educators alike face the challenge of staying current with the developments. Marketing managers require a source of new information and insights on international business events. International marketing educators require a forum for disseminating their thoughts and research findings. Journal of International Marketing(JIM) is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter.
期刊最新文献
EXPRESS: Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management around the Globe EXPRESS: Distance and Preference for Full vs. Shared Control: The Moderating Role of Decision-maker Self-construal EXPRESS: Should Global Brands Engage in Brand Activism? EXPRESS: Local-global Cobrand Positioning and Consumer Evaluations in Emerging Markets EXPRESS: Cultural Influences on Privacy Calculus in Loyalty Programs: an Analysis of Individual and National-Level Cultural Values
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1