Business Against Drunk Driving: The Neoliberal State, Labatt Brewery, and the Creation of the “Responsible Drinker”

IF 0.7 2区 历史学 Q4 BUSINESS Enterprise & Society Pub Date : 2022-01-03 DOI:10.1017/eso.2021.60
Matthew J. Bellamy
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引用次数: 1

Abstract

This paper examines the motivations and consequences of Labatt’s anti–drinking and driving campaign. The paper considers the economic and political conditions that enabled Canada’s largest brewer to execute a cause-advertising campaign and to establish itself as a “responsible corporation”—even when its leadership cared less about the deleterious effects of Labatt products and more about the company’s earnings. It examines neoliberal governance and the relationship between the public and private sector in tackling a prominent social problem—impaired driving—and how a for-profit business used its influence to create a new subjectivity: the “responsible drinker,” who did not drive while under the influence. It seeks to situate Labatt’s campaign within an increasingly neoliberal, individualistic political economy. This paper argues that Labatt’s actions were part of the neoliberal agenda toward “responsibilization” that shifted the responsibility for drunk driving away from regime-based institutions and onto the individual, allowing the neoliberal state to govern from a distance. It demonstrates that contrary to neoliberal rhetoric the state did not shrink during the late twentieth century but rather took on new regulatory functions.
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反对酒后驾车的商业:新自由主义国家、拉巴特啤酒厂和“负责任的饮酒者”的创造
本文考察了拉巴特反酒后驾车运动的动机和后果。这篇论文认为,是经济和政治条件使加拿大最大的啤酒酿造商能够开展公益广告活动,并将自己树立为一家“负责任的公司”——即使它的领导层不太关心拉巴特产品的有害影响,而更关心公司的盈利。它考察了新自由主义的治理,以及公共部门和私营部门在解决一个突出的社会问题——驾驶障碍——方面的关系,以及营利性企业如何利用其影响力创造一种新的主体性:“负责任的饮酒者”,即在酒后不开车的人。它试图将拉巴特的运动置于一个日益新自由主义、个人主义的政治经济中。本文认为,Labatt的行为是新自由主义“责任”议程的一部分,该议程将酒驾的责任从基于政权的机构转移到个人身上,允许新自由主义国家从远处进行管理。它表明,与新自由主义的言论相反,国家在20世纪后期并没有萎缩,而是承担了新的监管职能。
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来源期刊
CiteScore
1.20
自引率
30.00%
发文量
37
期刊介绍: Enterprise & Society offers a forum for research on the historical relations between businesses and their larger political, cultural, institutional, social, and economic contexts. The journal aims to be truly international in scope. Studies focused on individual firms and industries and grounded in a broad historical framework are welcome, as are innovative applications of economic or management theories to business and its context.
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