{"title":"Decoding the Branded App Engagement Process : A Grounded Theory Approach","authors":"H. Kumar, Nikhita Tuli","doi":"10.14329/apjis.2021.31.4.582","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":52188,"journal":{"name":"Asia Pacific Journal of Information Systems","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asia Pacific Journal of Information Systems","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.14329/apjis.2021.31.4.582","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
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