How Different Consumer Groups with Distinct Basic Human Values Gather, Seek and Process Information on Meat Topics: The Case of the German Animal Welfare Initiative

International Journal on Food System Dynamics Pub Date : 2019-03-25 DOI:10.18461/IJFSD.V10I1.06

D. Hirsch, Christian H. Meyer, Cristina Massen, Wiltrud Terlau

引用次数: 4

Abstract

In January 2015, German retail and industry jointly started a sector-wide initiative ("Initiative Tierwohl" - ITW) to improve animal welfare standards. The principle of the ITW is communicated mostly via the websites of ITW and its participating companies. However, uncertainty remained whether or not these websites provide the necessary information consumers need on the ITW products. Based on Schwartz's basic human values, different types of consumers were identified by a cluster analysis (ward-method, k-means). The results showed that depending on expressed meta‐values (Self-Transcendence/Openness to Change Self-Enhancement or Conservation), respondents had different specific information sources and needs. Online sources were rarely mentioned, the majority of consumers referred to brochures, flyers and interpersonal contacts.

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具有不同人类基本价值观的不同消费者群体如何收集、寻求和处理有关肉类的信息：以德国动物福利倡议为例

2015年1月，德国零售业和工业界联合发起了一项全行业倡议（“Tierwohl倡议”-ITW），以提高动物福利标准。ITW的原则主要通过ITW及其参与公司的网站进行交流。然而，这些网站是否提供了消费者所需的ITW产品的必要信息仍然存在不确定性。基于Schwartz的基本人类价值观，通过聚类分析（ward方法，k-means）识别不同类型的消费者。结果显示，根据所表达的元价值观（自我超越/改变自我的开放性、增强或保护），受访者有不同的具体信息来源和需求。网上来源很少被提及，大多数消费者都提到了小册子、传单和人际关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal on Food System Dynamics Economics, Econometrics and Finance-Economics, Econometrics and Finance (miscellaneous)

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： Understanding the development of the food system requires a system view that captures the complexity of the system and its many interrelationships with its economic, social and natural environments. The Journal accepts and offers papers within this broad range of issues focussing on the management, policy, marketing, consumer aspects, transparency, e-commerce, institutional or regional development, information and communication systems, ressource economics, production economics, chain management, network economics, and similar aspects. Papers may focus on modeling, empirical research or theoretical analyis. This broad range of publication opportunities asks authors to follow clear lines of arguments and to present arguments in a convincing way that avoids unnecessary complexities of model formulations if not relevant for the support of arguments. The publication of scientific articles is complemented by a number of sections that provide room for publications with a more specific focus: ''Case studies'': A section on case studies of the ''Harvard Type'' allows the publication of studies that might build on established scientific methodology but demonstrate its use in ceratin decision environments. Case studies might be complemented by ''teaching cases'' that are kept on a database outside the journal but accessible to readers on approval by authors. ''Research Forum'': It allows to discuss newly emerging research challenges or to contribute to ongoing scientific discussions on research problems. In addition, authors might initiate a discussion on issues brought up by articles published in the journal. ''Research Notes'': It provides room for specific shorter scientific contributions with a narrow scope.