Environmental Communication of Corporate Social Responsibility (CSR) in Fire Disaster Mitigation on Peatlands

Yasir Yasir, N. Nurjanah, S. Samsir
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Abstract

Mitigation of forest and land fires is very important to implement in peatlands. This paper aims to explain the role of Pertamina’s CSR communication in mitigating peatland fires around the company’s operational areas. This research used qualitative methods with case studies. The results showed that Pertamina’s CSR communication contributed to increasing awareness of fire disaster mitigation and changing people’s behavior in utilizing peatlands through the “Kampung Gambut Berdikari” program. In addition, the community was also trained and provided with fire extinguishers to prevent fires on peatlands. CSR implementers establish friendly relations and foster the Tunas Makmur farmer group and the Fire Concern Community (Masyarakat Peduli Api/MPA) group to prevent fires. CSR communication is able to increase the awareness of the surrounding community in managing the peat environment. CSR together with the community develops peat arboretum ecotourism and pineapple plantations for environmental education and improving people’s welfare. This peat arboretum ecotourism is not only a medium of communication to spread educational messages to the farmer community, but also to school students, youth and visitors. In the future, CSR program actors can implement environmental communication as a form of disaster mitigation to prevent forest and peatland fires. 
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泥炭地火灾减灾中企业社会责任的环境传播
在泥炭地实施减轻森林和土地火灾非常重要。本文旨在解释Pertamina的企业社会责任沟通在减轻公司运营区域周围泥炭地火灾中的作用。本研究采用案例分析的定性方法。结果表明,通过“Kampung Gambut Berdikari”项目,马来西亚国家石油公司的企业社会责任传播有助于提高人们对火灾减灾的认识,并改变人们利用泥炭地的行为。此外,还对社区进行了培训,并向其提供了灭火器,以防止泥炭地发生火灾。企业社会责任实施者建立友好关系,促进Tunas Makmur农民团体和火灾关注社区(Masyarakat Peduli Api/MPA)团体预防火灾。企业社会责任传播能够提高周边社区管理泥炭环境的意识。CSR与社区共同开发泥炭植物园生态旅游和菠萝种植园,以进行环境教育和改善人民福利。泥炭植物园生态旅游不仅是向农民社区传播教育信息的沟通媒介,也是向学生、青年和游客传播教育信息的媒介。未来,企业社会责任项目的参与者可以将环境沟通作为一种减灾形式,以防止森林和泥炭地火灾。
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来源期刊
Anuario do Instituto de Geociencias
Anuario do Instituto de Geociencias Social Sciences-Geography, Planning and Development
CiteScore
0.70
自引率
0.00%
发文量
45
审稿时长
28 weeks
期刊介绍: The Anuário do Instituto de Geociências (Anuário IGEO) is an official publication of the Universidade Federal do Rio de Janeiro (UFRJ – CCMN) with the objective to publish original scientific papers of broad interest in the field of Geology, Paleontology, Geography and Meteorology.
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