Apostolos Ampountolas, Giuseppina Menconi, G. Shaw
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引用次数: 4
Abstract
One of the sectors with the fastest growth rates worldwide is the hospitality and tourism industry, although the pandemic caused losses and setbacks for the industry. The potential of the metaverse and virtual travel could lead to the emergence of a brand-new sector. Thus, traditional online travel agencies may need to change their utility model in the future to accommodate the new technology. This virtual transformation in the metaverse entails more flexible travel options, customized consumer services, and improved entertainment. The employment of augmented and virtual reality technology in the metaverse may enable seamless interaction between users in real and simulated surroundings. As such future developments in metaverse technology may enable fully immersive experiences. Customers can now get real-time price changes, availability, and promotions bypassing third-party distribution platforms. This research note aims to introduce the metaverse’s enormous potential and to define three research proposals for additional investigation.
期刊介绍：
Tourism Economics, published quarterly, covers the business aspects of tourism in the wider context. It takes account of constraints on development, such as social and community interests and the sustainable use of tourism and recreation resources, and inputs into the production process. The definition of tourism used includes tourist trips taken for all purposes, embracing both stay and day visitors. Articles address the components of the tourism product (accommodation; restaurants; merchandizing; attractions; transport; entertainment; tourist activities); and the economic organization of tourism at micro and macro levels (market structure; role of public/private sectors; community interests; strategic planning; marketing; finance; economic development).
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