Patrick Akanpaaba, Ahmed Agyapong, Henry Kofi Mensah, S. Akomea
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引用次数: 1
Abstract
ABSTRACT This paper seeks to examine the argument that the social capital and market performance link is more pronounced when it is channelled through the new product development capability of the firm. The study further argues that the indirect effect of social capital on market performance, via new product development capability, is conditional upon levels of environmental dynamism. We tested the hypotheses using data from 313 managers and owners of small and medium-sized enterprises (SMEs) in Ghana. We analyzed the data using the conditional PROCESS analysis software, in SPSS 23.0, and structural equation modelling (SEM). We found that new product development capability partially mediates the relationship between social capital and market performance. The study further discovered that the indirect relationship between social capital and market performance is significantly enhanced at higher levels of environmental dynamism. This study's finding will help managers of SMEs understand the need to invest in building their social capital resource and the complementary new product development skills needed to improve firm performance.
期刊介绍:
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.