Exploring the Feasibility of Recruiting Respondents and Collecting Web Data Via Smartphone: A Case Study of Text-To-Web Recruitment for a General Population Survey in Germany
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引用次数: 1
Abstract
The widespread usage of smartphones, as well as their technical features, offers many opportunities for survey research. As a result, the importance and popularity of smartphone surveys is steadily increasing. To explore the feasibility of a new text-to-web approach for surveying people directly via their smartphones, we conducted a case study in Germany in which we recruited respondents from a mobile random digit dialing sample via text messages that included a link to a web survey. We show that, although this survey approach is feasible, it is hampered by a number of issues, namely a high loss of numbers at the invitation stage, and a high rate of implicit refusals on the landing page of the survey.
期刊介绍：
The Journal of Survey Statistics and Methodology, sponsored by AAPOR and the American Statistical Association, began publishing in 2013. Its objective is to publish cutting edge scholarly articles on statistical and methodological issues for sample surveys, censuses, administrative record systems, and other related data. It aims to be the flagship journal for research on survey statistics and methodology. Topics of interest include survey sample design, statistical inference, nonresponse, measurement error, the effects of modes of data collection, paradata and responsive survey design, combining data from multiple sources, record linkage, disclosure limitation, and other issues in survey statistics and methodology. The journal publishes both theoretical and applied papers, provided the theory is motivated by an important applied problem and the applied papers report on research that contributes generalizable knowledge to the field. Review papers are also welcomed. Papers on a broad range of surveys are encouraged, including (but not limited to) surveys concerning business, economics, marketing research, social science, environment, epidemiology, biostatistics and official statistics. The journal has three sections. The Survey Statistics section presents papers on innovative sampling procedures, imputation, weighting, measures of uncertainty, small area inference, new methods of analysis, and other statistical issues related to surveys. The Survey Methodology section presents papers that focus on methodological research, including methodological experiments, methods of data collection and use of paradata. The Applications section contains papers involving innovative applications of methods and providing practical contributions and guidance, and/or significant new findings.
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