{"title":"Assessing the Effects of Valence and Reviewers’ Expertise on Consumers’ Intention to Book and Recommend a Hotel","authors":"Imam Syafganti, M. Walrave","doi":"10.1080/15256480.2021.1881939","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study investigates the main and interaction effects of valence and reviewers’ expertise on behavioral intentions within the context of a hotel on Tripadvisor.com. A 2 (positive vs negative review valence) x 2 (high number vs low number of reviews) factorial design experiment was conducted to assess relations among the variables. The result of the statistical analysis showed a significant interaction effect between valence and the number of reviews on the intention to recommend a hotel. Moreover, significant main effects of valence on the intention to book and recommend were also found. Importantly, positive reviews tended to lead to greater intentions to book and recommend. Also, other conclusions for research and practice are formulated.","PeriodicalId":46737,"journal":{"name":"International Journal of Hospitality & Tourism Administration","volume":null,"pages":null},"PeriodicalIF":2.9000,"publicationDate":"2021-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15256480.2021.1881939","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Hospitality & Tourism Administration","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15256480.2021.1881939","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
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Abstract
ABSTRACT This study investigates the main and interaction effects of valence and reviewers’ expertise on behavioral intentions within the context of a hotel on Tripadvisor.com. A 2 (positive vs negative review valence) x 2 (high number vs low number of reviews) factorial design experiment was conducted to assess relations among the variables. The result of the statistical analysis showed a significant interaction effect between valence and the number of reviews on the intention to recommend a hotel. Moreover, significant main effects of valence on the intention to book and recommend were also found. Importantly, positive reviews tended to lead to greater intentions to book and recommend. Also, other conclusions for research and practice are formulated.
期刊介绍：
The International Journal of Hospitality & Tourism Administration is an applied, internationally oriented hospitality and tourism management journal designed to help practitioners and researchers stay abreast of the latest developments in the field as well as facilitate the exchange of ideas. The journal addresses critical competency areas that will help practitioners be successful in this growing field now and into the future. An exciting and challenging international forum, the journal reflects current happenings and trends in the industry.
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