Identification of Psychological-Motivational, Humanistic-Educational, and Cultural Factors Affecting the Sports Performance of Tourist Cyclists

Abstract

Background & Aims: Productivity and profitability among cycling tourists are important. The aim of this study was to identify the psychological-motivational, humanistic-educational and cultural factors in the sports efficiency of tourist cyclists. Materials and Methods: This study was carried out as qualitative-quantitative research that included interviewing experts and designing a questionnaire. The questionnaire included psychological-motivational, human-educational, cultural, and welfare factors, which were prepared through interviews with 13 experts, and 278 subjects were examined using a random sampling method. Results: The results of open code interviews and questionnaires were as follows. These findings were managers’ expertise and experience in the field of sports tourism, focusing on training and increasing motivation of the organization’s educated employees, detecting and solving economic problems, increasing welfare and livelihood, and using the PLS software. The relationships between the categories and the identified variables were psychological-motivational, human-educational, cultural, and productive cycling tourism, and had a good fit. Conclusion: Psychological-motivational, human-educational and cultural factors had an effect on the sports efficiency of tourist cyclists and the model had a good fit. Therefore, based on the results, the tourism organization should have effective and accurate procedures in applying the present model to be productive and consider influential factors (both psychological-motivational, human-educational, and cultural) in their programs.