{"title":"Digitalization and Informality in media industries: beyond the platform-portal divide?","authors":"Smith Mehta, Stuart Cunningham","doi":"10.1080/09584935.2023.2203899","DOIUrl":null,"url":null,"abstract":"ABSTRACT This article analyzes the significant events that led to the emergence and growth of the online Indian audio-visual sector. The principal argument that drives this narrative is the co-evolution of Indian formal and informal media economies that led to the media industries’ digital transformation. Drawing on historical analysis of the Indian film and television industries, we argue that just as the informal means of finance, social relations, illegal cable and satellite distribution had a formative influence on how these industries formalized, the Indian online audio-visual sector is driven by distinctive formalization processes, led by creators who are engaging with both local and global UGC-led platforms as well as PGC-led portals. Using a critical media industries framework, with data gathered from semi-structured interviews with ‘above-the-line’ Indian online media practitioners together with trade press literature, we propose an analytical framework that incorporates both platforms and portals as industrial objects for mapping digital production cultures that originate as inherently informal.","PeriodicalId":45569,"journal":{"name":"Contemporary South Asia","volume":null,"pages":null},"PeriodicalIF":0.5000,"publicationDate":"2023-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Contemporary South Asia","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1080/09584935.2023.2203899","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"AREA STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT This article analyzes the significant events that led to the emergence and growth of the online Indian audio-visual sector. The principal argument that drives this narrative is the co-evolution of Indian formal and informal media economies that led to the media industries’ digital transformation. Drawing on historical analysis of the Indian film and television industries, we argue that just as the informal means of finance, social relations, illegal cable and satellite distribution had a formative influence on how these industries formalized, the Indian online audio-visual sector is driven by distinctive formalization processes, led by creators who are engaging with both local and global UGC-led platforms as well as PGC-led portals. Using a critical media industries framework, with data gathered from semi-structured interviews with ‘above-the-line’ Indian online media practitioners together with trade press literature, we propose an analytical framework that incorporates both platforms and portals as industrial objects for mapping digital production cultures that originate as inherently informal.
期刊介绍：
The countries of South Asia - Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka - are internally diverse and part of global flows of people, goods and ideas. Contemporary South Asia seeks to address the issues of the region by presenting research and analysis which is both cross-regional and multi-disciplinary. The journal encourages the development of new perspectives on the study of South Asia from across the arts and social sciences disciplines. We also welcome contributions to pan-regional and inter-disciplinary analysis. Our aim is to create a vibrant research space to explore the multidimensional issues of concern to scholars working on South Asia and South Asian diasporas in the postcolonial era.
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