Consumers' trust in government institutions and their perception and concern about safety and healthiness of fast food

IF 1.9 Q3 MANAGEMENT Journal of Trust Research Pub Date : 2017-03-17 DOI:10.1080/21515581.2017.1289099
R. Omari, G. Ruivenkamp, E. Tetteh
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引用次数: 13

Abstract

ABSTRACT Consumers often depend on public institutions to provide safe and healthy food. Thus, trust in these institutions becomes an important consideration for food consumption. The objective was to examine the relationship between consumer trust in relevant government institutions and consumer perception and concern about fast food safety and healthiness. A quantitative approach was used to conduct a cross-sectional consumer survey in 20 fast-food restaurants in Accra, Ghana. Trust was measured by three components (competence, care, and openness). The competence (β = 0.234, p < .05) and openness (β = 0.238, p < .05) components of trust were significant predictors of consumer perception of safety of fast food. Care component of trust was not significant in influencing any of the dependent variables; however, this component positively associated with the competence and openness components implying that when institutions exhibit competence and honesty they are likely to be perceived as being caring about consumers' concerns. To conclude, relevant institutions need to be more competent, open, and caring to protect consumer health and minimise their concerns about fast-food safety and healthiness. These institutions need to build and maintain consumer trust and ensure that restaurateurs comply with food safety and health guidelines.
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消费者对政府机构的信任以及对快餐安全健康的认知和关注
消费者往往依赖公共机构提供安全健康的食品。因此,对这些机构的信任成为食品消费的重要考虑因素。目的是研究消费者对有关政府机构的信任与消费者对快餐安全和健康的看法和关注之间的关系。定量方法被用来进行横断面消费者调查在阿克拉,加纳的20家快餐店。信任由三个组成部分(能力、关心和开放)来衡量。信任的能力成分(β = 0.234, p < 0.05)和开放性成分(β = 0.238, p < 0.05)显著预测消费者对快餐安全的感知。信任的关心成分对任何因变量的影响都不显著;然而,这一组成部分与能力和开放性组成部分正相关,这意味着当机构表现出能力和诚实时,它们很可能被认为关心消费者的关切。综上所述,相关机构需要更有能力、更开放、更关心消费者的健康,尽量减少消费者对快餐安全和健康的担忧。这些机构需要建立和维持消费者的信任,并确保餐馆老板遵守食品安全和健康准则。
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来源期刊
CiteScore
2.60
自引率
42.90%
发文量
9
期刊介绍: As an inter-disciplinary and cross-cultural journal dedicated to advancing a cross-level, context-rich, process-oriented, and practice-relevant journal, JTR provides a focal point for an open dialogue and debate between diverse researchers, thus enhancing the understanding of trust in general and trust-related management in particular, especially in its organizational and social context in the broadest sense. Through both theoretical development and empirical investigation, JTR seeks to open the "black-box" of trust in various contexts.
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