Going Up in Smoke: Tobacco and Government Policy in the Age of Austerity, 1945-50.

Abstract

This article examines the Attlee government's performance as a crisis manager in relation to tobacco policy in the years prior to the publication in 1950 of research linking smoking and cancer. Health concerns played no role in tobacco policy before 1950, and the government hoped more teenagers would take up smoking and pay tobacco duty. Tobacco took on added significance as an economic issue because policy-makers had so little room for manoeuvre. Their task was to balance the desire of consumers to smoke as much as they liked at a reasonable price, the exchequer's need to raise revenue from tobacco duties, and the imperative to conserve scarce dollars. Tobacco was an economic and financial rather than a health issue in the late 1940s and the authorities juggled competing demands creditably. This article examines previously neglected but important aspects of the histories of tobacco and of the Attlee government's economic policies.