{"title":"“Define Yourself. . . #EXSTpride”: Exploring an Organizational Hashtag Through the Structurational Model of Identification","authors":"Stephanie L. Dailey","doi":"10.1177/08933189221095597","DOIUrl":null,"url":null,"abstract":"Recent studies have established a relationship between social media use and organizational identification, but scholars have yet to understand how communication through social media might foster individuals’ identification. To fill that gap, I use structuration theory to investigate the identification process by analyzing an organizational hashtag: #EXSTpride. Framed by three key elements of the structurational model of identification—duality of structure, situated activity, and regionalization of structures—this qualitative analysis of posts using #EXSTpride reveals the reciprocal relationship between identity (structure) and identification (system). I conclude by (a) theorizing organizational hashtags as house organs 2.0 and (b) proffering practical and discursive consciousness to the structurational model of identification.","PeriodicalId":47743,"journal":{"name":"Management Communication Quarterly","volume":null,"pages":null},"PeriodicalIF":1.9000,"publicationDate":"2022-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Management Communication Quarterly","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/08933189221095597","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
Recent studies have established a relationship between social media use and organizational identification, but scholars have yet to understand how communication through social media might foster individuals’ identification. To fill that gap, I use structuration theory to investigate the identification process by analyzing an organizational hashtag: #EXSTpride. Framed by three key elements of the structurational model of identification—duality of structure, situated activity, and regionalization of structures—this qualitative analysis of posts using #EXSTpride reveals the reciprocal relationship between identity (structure) and identification (system). I conclude by (a) theorizing organizational hashtags as house organs 2.0 and (b) proffering practical and discursive consciousness to the structurational model of identification.
期刊介绍：
Management Communication Quarterly presents conceptually rigorous, empirically-driven, and practice-relevant research from across the organizational and management communication fields and has strong appeal across all disciplines concerned with organizational studies and the management sciences. Authors are encouraged to submit original theoretical and empirical manuscripts from a wide variety of methodological perspectives covering such areas as management, communication, organizational studies, organizational behavior and HRM, organizational theory and strategy, critical management studies, leadership, information systems, knowledge and innovation, globalization and international management, corporate communication, and cultural and intercultural studies.
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