Anti-populist fantasies: interrogating Veja's discursive constructions, from Lula to Bolsonaro

Abstract

ABSTRACT In this paper we draw on the concept of fantasy and the principles of political discourse theory to develop an analytical framework for the study of Veja's anti-populist discourse. As one of Brazil's most influential publications in elite policy-making circles, Veja exerts considerable influence over the way populist politics is portrayed and understood. By tracking the signifiers ‘populism’ and ‘populist’ in the pages of this weekly magazine, our study affirms the distinctive virtues of adopting a psychoanalytically-informed perspective on political antagonism and ideology, treating fantasy as a core concept in the study of polarizing discourses generally and discourses about populism in particular. Far from remaining above the fray in its opposition to the discourses of both Luiz Inácio Lula da Silva (and the Workers’ Party) and Jair Bolsonaro (and the Social Liberal Party), our critical fantasy study shows how Veja's pronouncements were both ideologically invested and normatively inflected.