{"title":"Comparison of the cerebral activities exhibited by expert and novice visual communication designers during idea incubation","authors":"C. Liang, Chi-Cheng Chang, Yu-Cheng Liu","doi":"10.1080/21650349.2018.1562995","DOIUrl":null,"url":null,"abstract":"ABSTRACT Scientific data regarding the conception of design-related ideas are increasing, but the mechanisms underlying conceptual imagination remain unclear. The current study aimed to identify the sites of cerebral activity related to pictorial stimulation and to compare the results of electroencephalography for expert and novice designers engaging in tasks involving conceptual imagination. The experiments revealed that (i) the brain activities of virtual experience designers were notably stimulated in the prefrontal and temporal cortices; (ii) the spectral power levels of experts were higher than those of novices, except with regard to sensibility stimulation in the left temporal cortex; and (iii) the differences between experts and novices in the results for the theta and alpha bands in the prefrontal cortex were statistically significant.","PeriodicalId":43485,"journal":{"name":"International Journal of Design Creativity and Innovation","volume":null,"pages":null},"PeriodicalIF":1.2000,"publicationDate":"2018-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21650349.2018.1562995","citationCount":"16","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Design Creativity and Innovation","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/21650349.2018.1562995","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"ENGINEERING, MANUFACTURING","Score":null,"Total":0}
引用次数: 16
Abstract
ABSTRACT Scientific data regarding the conception of design-related ideas are increasing, but the mechanisms underlying conceptual imagination remain unclear. The current study aimed to identify the sites of cerebral activity related to pictorial stimulation and to compare the results of electroencephalography for expert and novice designers engaging in tasks involving conceptual imagination. The experiments revealed that (i) the brain activities of virtual experience designers were notably stimulated in the prefrontal and temporal cortices; (ii) the spectral power levels of experts were higher than those of novices, except with regard to sensibility stimulation in the left temporal cortex; and (iii) the differences between experts and novices in the results for the theta and alpha bands in the prefrontal cortex were statistically significant.
期刊介绍：
The International Journal of Design Creativity and Innovation is an international publication that provides a forum for discussing the nature and potential of creativity and innovation in design from both theoretical and practical perspectives. Design creativity and innovation is truly an interdisciplinary academic research field that will interest and stimulate researchers of engineering design, industrial design, architecture, art, and similar areas. The journal aims to not only promote existing research disciplines but also pioneer a new one that lies in the intermediate area between the domains of systems engineering, information technology, computer science, social science, artificial intelligence, cognitive science, psychology, philosophy, linguistics, and related fields. The journal covers, but is not restricted to, the following topics: ·Theories on Design Creativity and Innovation ·Cognition of Design Creativity ·Innovative Process ·Inventive Process ·Analogical Reasoning for Design Creativity and Innovation ·Design Synthesis ·Method and Tools for Design Creativity and Innovation ·Representation of Design Creativity and Innovation ·Education for Design Creativity and Innovation ·Concept Generation and Inspiration.
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