{"title":"Selection of Agricultural Contract Sales Models to Wholesalers to Maximize Supply Chain Profit (an Experimental Study)","authors":"Nasser Motahari Farimani, Javad Bagherzadeh, Shiva Mohammadi","doi":"10.1080/15332667.2020.1858738","DOIUrl":null,"url":null,"abstract":"Abstract In the new approach to the supply chain, the emphasis is on securing the benefits of all the categories in the chain and providing ways to improve the performance of the chain in order to achieve the desired goal. Due to the production of people's daily commodities and the low durability of some products, supply is important because supply and demand must be proportionate. This case study was conducted on tomato crop and selecting the model of contract of sale of agricultural products to wholesalers in order to maximize the whole supply chain profit. By reviewing the literature on supply chain contracts, 5 coordinated contract models were identified and tested through an empirical experiment on the supply chain wholesalers. The results of the experiment compared to the optimum value determined by the newsvendor model show that the order value received in each of the contracts did not reach the optimum value (280).","PeriodicalId":35385,"journal":{"name":"Journal of Relationship Marketing","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2020-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332667.2020.1858738","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Relationship Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15332667.2020.1858738","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 2
Abstract
Abstract In the new approach to the supply chain, the emphasis is on securing the benefits of all the categories in the chain and providing ways to improve the performance of the chain in order to achieve the desired goal. Due to the production of people's daily commodities and the low durability of some products, supply is important because supply and demand must be proportionate. This case study was conducted on tomato crop and selecting the model of contract of sale of agricultural products to wholesalers in order to maximize the whole supply chain profit. By reviewing the literature on supply chain contracts, 5 coordinated contract models were identified and tested through an empirical experiment on the supply chain wholesalers. The results of the experiment compared to the optimum value determined by the newsvendor model show that the order value received in each of the contracts did not reach the optimum value (280).
期刊介绍：
The Journal of Relationship Marketing is a quarterly journal that publishes peer-reviewed (double-blind) conceptual and empirical papers of original works that make serious contributions to the understanding and advancement of relationship and marketing theory, research, and practice. This academic journal is interdisciplinary and international in nature. Topics of interest (not limited to): Evolution and life cycle of RM; theoretical and methodological issues in RM; types of RM, networks and strategic alliances; internal communication, quality, trust, commitment, satisfaction, loyalty, and dissolution in RM; applications of RM in different disciplines and industries; international perspectives in RM; RM strategies in services economy, higher education, and e-commerce; RM, technology, and the Web; profitability and RM; case studies and best practices in RM. If you are interested in becoming an ad-hoc reviewer, please e-mail a brief statement indicating your area of expertise and interest along with a copy of your CV.
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