{"title":"Millennials attitudes, choices and behaviour - integrative analysis","authors":"A. Mandić, Marija Vuković","doi":"10.1080/14724049.2021.1932925","DOIUrl":null,"url":null,"abstract":"ABSTRACT Individuals can play a critical role in reducing pressure on ecosystems. However, they are often not aware of their ecological footprints as they behave in ways that support their own interests. At the same time, society would benefit if we all act pro-environmentally. Using Millennials as an illustrative example and ecotourism as a study setting, this study introduces Goal Framing Theory for tourism scholars to discuss integratively how motives coexist and how they influence individuals’ choices, acts, and pro-environmental behaviour in tourism destinations. The analysis demonstrated the normative frame's prevalence by demonstrating the interrelation between the ecocentric system of beliefs, individuals’ predisposition for ecotourism, and specific behaviour intention. The findings suggest that ecocentrism within the study group reflects increasing concerns about the human-induced changes within the ecosystem and tourism growth. Results emphasise the benefits and the importance of the integrative analysis of individuals’ behaviour and suggest several new research avenues.","PeriodicalId":39714,"journal":{"name":"Journal of Ecotourism","volume":null,"pages":null},"PeriodicalIF":2.4000,"publicationDate":"2021-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/14724049.2021.1932925","citationCount":"7","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Ecotourism","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/14724049.2021.1932925","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 7
Abstract
ABSTRACT Individuals can play a critical role in reducing pressure on ecosystems. However, they are often not aware of their ecological footprints as they behave in ways that support their own interests. At the same time, society would benefit if we all act pro-environmentally. Using Millennials as an illustrative example and ecotourism as a study setting, this study introduces Goal Framing Theory for tourism scholars to discuss integratively how motives coexist and how they influence individuals’ choices, acts, and pro-environmental behaviour in tourism destinations. The analysis demonstrated the normative frame's prevalence by demonstrating the interrelation between the ecocentric system of beliefs, individuals’ predisposition for ecotourism, and specific behaviour intention. The findings suggest that ecocentrism within the study group reflects increasing concerns about the human-induced changes within the ecosystem and tourism growth. Results emphasise the benefits and the importance of the integrative analysis of individuals’ behaviour and suggest several new research avenues.
期刊介绍:
The Journal of Ecotourism seeks to advance the field by examining the social, economic, and ecological aspects of ecotourism at a number of scales, and including regions from around the world. Journal of Ecotourism welcomes conceptual, theoretical, and empirical research, particularly where it contributes to the dissemination of new ideas and models of ecotourism planning, development, management, and good practice. While the focus of the journal rests on a type of tourism based principally on natural history - along with other associated features of the man-land nexus - it will consider papers which investigate ecotourism as part of a broader nature based tourism, as well as those works which compare or contrast ecotourism/ists with other forms of tourism/ists.