{"title":"Usability of tourism websites: a case study of heuristic evaluation","authors":"Zhao Huang","doi":"10.1080/13614568.2020.1771436","DOIUrl":null,"url":null,"abstract":"ABSTRACT Today, a multitude of tourism websites are placing online services and information at users’ fingertips. Usability is an important factor in determining the success of such websites. This study adopts a user-centred approach to empirically assess the usability of tourism websites. Our results reveal serious usability weaknesses, including poor navigation, difficulty in completing tasks, overwhelming presentation of options, inconsistent naming of objects, and lack of warning messages. We leverage our findings to propose usability guidelines for the design of improved tourism websites.","PeriodicalId":54386,"journal":{"name":"New Review of Hypermedia and Multimedia","volume":"26 1","pages":"55 - 91"},"PeriodicalIF":1.4000,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/13614568.2020.1771436","citationCount":"13","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"New Review of Hypermedia and Multimedia","FirstCategoryId":"94","ListUrlMain":"https://doi.org/10.1080/13614568.2020.1771436","RegionNum":4,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMPUTER SCIENCE, INFORMATION SYSTEMS","Score":null,"Total":0}
引用次数: 13
Abstract
ABSTRACT Today, a multitude of tourism websites are placing online services and information at users’ fingertips. Usability is an important factor in determining the success of such websites. This study adopts a user-centred approach to empirically assess the usability of tourism websites. Our results reveal serious usability weaknesses, including poor navigation, difficulty in completing tasks, overwhelming presentation of options, inconsistent naming of objects, and lack of warning messages. We leverage our findings to propose usability guidelines for the design of improved tourism websites.
期刊介绍：
The New Review of Hypermedia and Multimedia (NRHM) is an interdisciplinary journal providing a focus for research covering practical and theoretical developments in hypermedia, hypertext, and interactive multimedia.
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