Premium-Priced, Branded Generic Pharmaceuticals in Emerging Economies

IF 0.4 Q4 ETHICS BUSINESS & PROFESSIONAL ETHICS JOURNAL Pub Date : 2020-09-24 DOI:10.5840/bpej202091099
Thomas A. Hemphill, Scott D. Johnson
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Abstract

Is it socially responsible to price at a premium, company branded generic pharmaceuticals in emerging economies? Building toward an answer to this question, the study first describes the role of the branded generic sector in the economic success of the global pharmaceutical industry. Second, the concept of “shared value,” i.e., the link between competitive advantage (and its theoretical antecedents found in corporate reputation and signaling theory) and corporate social responsibility (CSR), is introduced and applied to the global pharmaceutical industry’s position on marketing generic pharmaceuticals. Third, an empirical evaluation ascertains whether there is sufficient shared value for this company branded generics pricing strategy to be considered “socially responsible.” Fourth, after concluding there is sufficient shared value, a discussion section offers a public/private (corporate and industry self-regulation) framework that will help ensure that safe and effective pharmaceuticals are sold to consumers in developing economies. Lastly, a summary and conclusion section completes the article.
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新兴经济体的高价、品牌仿制药
在新兴经济体,以溢价定价、公司品牌的仿制药是否对社会负责?为了回答这个问题,该研究首先描述了品牌仿制药行业在全球制药行业经济成功中的作用。其次,引入了“共享价值”的概念,即竞争优势(及其在企业声誉和信号理论中的理论前因)和企业社会责任(CSR)之间的联系,并将其应用于全球制药行业在仿制药营销方面的地位。第三,实证评估确定该公司品牌仿制药定价策略是否有足够的共享价值,以被视为“社会责任”。第四,在得出有足够共享价值的结论后,讨论部分提供了一个公共/私营(企业和行业自律)框架,将有助于确保向发展中经济体的消费者销售安全有效的药品。最后,总结和结论部分完成了文章。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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CiteScore
1.00
自引率
0.00%
发文量
10
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