The impact of destination online review content characteristics on travel intention: experiments based on psychological distance perspectives

IF 2.4 3区管理学 Q3 COMPUTER SCIENCE, INFORMATION SYSTEMS Aslib Journal of Information Management Pub Date : 2022-12-08 DOI:10.1108/ajim-06-2022-0293

Zhangxiang Zhu, Yaxin Zhao, Jing Wang

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Abstract

PurposeThis study aims to explore the relationship between the content characteristics of destination online reviews and travel intention under three individual circumstances: temporal distance, social distance and experiential distance.Design/methodology/approachBased on construal-level theory (CLT), this study divides online travel reviews into concrete and abstract reviews. Three experiments were conducted to test the moderating effects of temporal distance, social distance and experiential distance on the influence of review content characteristics on tourists' travel intentions.FindingsThe results show that abstract reviews would lead to higher travel intentions than concrete reviews. Furthermore, tourists' travel intentions differed depending on social distance and were significantly affected by reviews posted by reviewers similar to review recipients. In addition, the study contributes by discovering that the moderating effects of temporal distance, social distance and experiential distance were not significant, which differs from most of the previous research conclusions.Originality/valueThis study focused on review content characteristics, which provided a novel perspective for constructing online travel reviews. Furthermore, this research defined the concept of experiential distance in the context of online travel and expanded the research on psychological distance.

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目的地在线评论内容特征对旅游意愿的影响:基于心理距离视角的实验

目的本研究旨在探讨在时间距离、社交距离和体验距离三种个人情况下，目的地在线评论的内容特征与旅行意向之间的关系。设计/方法论/方法基于建构层次理论（CLT），本研究将在线旅游评论分为具体评论和抽象评论。通过三个实验检验了时间距离、社交距离和体验距离对评论内容特征对游客旅行意向影响的调节作用。研究结果表明，与具体评论相比，抽象评论会导致更高的旅行意向。此外，游客的旅行意愿因社交距离而异，并受到与评论接受者相似的评论者发布的评论的显著影响。此外，该研究发现时间距离、社会距离和经验距离的调节作用并不显著，这与以往的大多数研究结论不同。原创性/价值本研究关注评论内容特征，为构建在线旅游评论提供了一个新颖的视角。此外，本研究在网络旅行的背景下定义了体验距离的概念，并扩展了对心理距离的研究。

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来源期刊

Aslib Journal of Information Management COMPUTER SCIENCE, INFORMATION SYSTEMS-

CiteScore

5.30

自引率

19.20%

发文量

期刊介绍： Aslib Journal of Information Management covers a broad range of issues in the field, including economic, behavioural, social, ethical, technological, international, business-related, political and management-orientated factors. Contributors are encouraged to spell out the practical implications of their work. Aslib Journal of Information Management Areas of interest include topics such as social media, data protection, search engines, information retrieval, digital libraries, information behaviour, intellectual property and copyright, information industry, digital repositories and information policy and governance.