‘I’m not blue or green. I’m black’. The participatory entextualization of translingual memes and metapragmatic comments in transnational sociopolitical discourse
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Abstract
This article examines sociopolitical discourse in the democratic network society of Taiwan from translingual and transnational perspectives. Ten multimodal memes from two YouTube videos and the associated metapragmatic comments were analyzed. This study combined a discourse-historical approach and translingual analyses of YouTube users’ meme-related discursive strategies, which link historical and political rhetoric to recently circulated linguistic ideologies and cultural stereotypes. This study suggests that the discursive processes of meme-making and interpreting on social media can be understood as networked publics’ performative acts in participatory entextualization with larger sociohistorical formations. The results may provide insights into the translingual practices in the specific multilingual society of Taiwan and into broader everyday democratic participation in a globalized transnational network.
期刊介绍：
Discourse & Society is a multidisciplinary peer-reviewed journal whose major aim is to publish outstanding research at the boundaries of discourse analysis and the social sciences. It focuses on explicit theory formation and analysis of the relationships between the structures of text, talk, language use, verbal interaction or communication, on the one hand, and societal, political or cultural micro- and macrostructures and cognitive social representations, on the other hand. That is, D&S studies society through discourse and discourse through an analysis of its socio-political and cultural functions or implications. Its contributions are based on advanced theory formation and methodologies of several disciplines in the humanities and social sciences.
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