Influence of social media on medical chain agility and resilience: an empirical investigation

Abstract

Social media has been dominant in shaping competition and business performance. However, the importance of social media in the development of medical supply chain capabilities is still unexplored. Our research investigates the role of social media as a prominent enabler of medical supply chain agility and resilience. To this end, the study explores the importance of social media interaction and social media usability on medical chain agility and resilience. Furthermore, the study examined the moderating role of social media orientation on the above linkages. The responses were collected using online survey and were analysed using structural equation modelling. Based on 276 completed responses, the study found positive influences of social media interaction and social media usability on both medical chain agility and medical chain resilience. The study contributes to the emerging literature of social media by undersigning the importance of social media interaction, usability and orientation in services supply chain.