{"title":"Startups – Tom Eisenmann analyzes the most prevalent failure patterns and how to avoid them","authors":"B. Leavy","doi":"10.1108/sl-09-2021-0091","DOIUrl":null,"url":null,"abstract":"\nPurpose\nThe Fail-Safe Startup: Your Roadmap for Entrepreneurial Success, the new book by entrepreneurship researcher Tom Eisenmann, sets out to help improve the odds by looking more closely at the most prevalent causes of startup failure and how to avoid them.\n\n\nDesign/methodology/approach\nEisenmann research led him to identify six distinct patterns that explain a large proportion of startup failures, three relating to early stage failures and three to late stage.\n\n\nFindings\nStrong demand from early adopters may lead a founder to scale up prematurely.\n\n\nPractical/implications\nEntrepreneurs must research differences in the needs of likely early adopters and mainstream customers during the upfront customer discovery phase.\n\n\nOriginality/value\nEntrepreneurs must research differences in the needs of likely early adopters and mainstream customers during the upfront customer discovery phase. 10; 10;The line between visionary entrepreneur and cult leader can become blurry, and a founder?s ?reality distortion field--useful for motivating others to help pursue the founder?s dream?can become a liability.\n","PeriodicalId":39797,"journal":{"name":"Strategy and Leadership","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2021-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Strategy and Leadership","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/sl-09-2021-0091","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 1
Abstract
Purpose
The Fail-Safe Startup: Your Roadmap for Entrepreneurial Success, the new book by entrepreneurship researcher Tom Eisenmann, sets out to help improve the odds by looking more closely at the most prevalent causes of startup failure and how to avoid them.
Design/methodology/approach
Eisenmann research led him to identify six distinct patterns that explain a large proportion of startup failures, three relating to early stage failures and three to late stage.
Findings
Strong demand from early adopters may lead a founder to scale up prematurely.
Practical/implications
Entrepreneurs must research differences in the needs of likely early adopters and mainstream customers during the upfront customer discovery phase.
Originality/value
Entrepreneurs must research differences in the needs of likely early adopters and mainstream customers during the upfront customer discovery phase. 10; 10;The line between visionary entrepreneur and cult leader can become blurry, and a founder?s ?reality distortion field--useful for motivating others to help pursue the founder?s dream?can become a liability.
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