Expected theoretical contribution: Myths and realities

Laurent Bertrandias
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Abstract

To open Volume 38, I would like to share my observations from the first part of my mandate on a critical issue: the theoretical contribution. Indeed, too many articles are either rejected or in a risky situation on the grounds of insufficient contribution. Therefore, in this editorial, I feel it is essential to clarify and demystify the journal’s expectations on that matter. The objective is to help authors self-assess their contribution at the early stages of their research project. Furthermore, in the editorial of volume 37 (Bertrandias, 2022), I mentioned the ongoing changes conveyed by the open science movement. More especially, I stressed that RAM should certainly progress on transparency and reproducibility issues. As a first measure, and from now on, authors will be encouraged to share their data. Data sharing can be limited to the editorial team (the editor and, if applicable, the associate editor in charge of their article) and the reviewers. However, in line with the open science principles, a broader sharing with everyone interested in the data is desirable. In the second part, I will explain why a journal such as RAM should promote open data and I will make a nonexhaustive list of the expected positive effects, particularly for the authors themselves. The perspective of sharing can especially encourage authors to better think about their contribution.
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预期的理论贡献:神话与现实
在打开第38卷时,我想分享我在任务第一部分对一个关键问题的看法:理论贡献。事实上,太多的文章要么被拒绝,要么以捐款不足为由处于危险境地。因此,在这篇社论中,我觉得有必要澄清和揭开该杂志对此事的期望。目的是帮助作者在研究项目的早期阶段自我评估自己的贡献。此外,在第37卷的社论(Bertrandias,2022)中,我提到了开放科学运动所传达的持续变化。更特别的是,我强调RAM当然应该在透明度和再现性问题上取得进展。作为第一项措施,从现在起,将鼓励作者分享他们的数据。数据共享可能仅限于编辑团队(编辑,如果适用,还包括负责文章的副编辑)和审稿人。然而,根据开放科学原则,与所有对数据感兴趣的人进行更广泛的共享是可取的。在第二部分中,我将解释为什么像RAM这样的期刊应该推广开放数据,我将列出一份预期积极影响的非排他性清单,特别是对作者本人。分享的视角尤其可以鼓励作者更好地思考自己的贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
0.50
自引率
12.50%
发文量
12
期刊介绍: Recherche et Applications en Marketing (English edition) is a peer reviewed academic international journal publishing original research in the field of marketing in French and translated into English. It is a main reference for the development and dissemination of new concepts and new methods in marketing. The journal publishes articles covering any aspect of marketing, including consumer behaviour, communication, retailing, CRM, new product development and more. The journal publishes research articles, research notes, critical state of the art papers, and also articles offering perspectives from other disciplines which might be applied to marketing. Recherche et Applications en Marketing is an official journal of the AFM (French Marketing Association - Association Française du marketing). It is the leading French research journal in the field of marketing which has been published since 1986, and in both English and French since 2007.
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