{"title":"Expected theoretical contribution: Myths and realities","authors":"Laurent Bertrandias","doi":"10.1177/20515707231156115","DOIUrl":null,"url":null,"abstract":"To open Volume 38, I would like to share my observations from the first part of my mandate on a critical issue: the theoretical contribution. Indeed, too many articles are either rejected or in a risky situation on the grounds of insufficient contribution. Therefore, in this editorial, I feel it is essential to clarify and demystify the journal’s expectations on that matter. The objective is to help authors self-assess their contribution at the early stages of their research project. Furthermore, in the editorial of volume 37 (Bertrandias, 2022), I mentioned the ongoing changes conveyed by the open science movement. More especially, I stressed that RAM should certainly progress on transparency and reproducibility issues. As a first measure, and from now on, authors will be encouraged to share their data. Data sharing can be limited to the editorial team (the editor and, if applicable, the associate editor in charge of their article) and the reviewers. However, in line with the open science principles, a broader sharing with everyone interested in the data is desirable. In the second part, I will explain why a journal such as RAM should promote open data and I will make a nonexhaustive list of the expected positive effects, particularly for the authors themselves. The perspective of sharing can especially encourage authors to better think about their contribution.","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":"38 1","pages":"2 - 10"},"PeriodicalIF":0.8000,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Recherche et Applications en Marketing-English Edition","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/20515707231156115","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
To open Volume 38, I would like to share my observations from the first part of my mandate on a critical issue: the theoretical contribution. Indeed, too many articles are either rejected or in a risky situation on the grounds of insufficient contribution. Therefore, in this editorial, I feel it is essential to clarify and demystify the journal’s expectations on that matter. The objective is to help authors self-assess their contribution at the early stages of their research project. Furthermore, in the editorial of volume 37 (Bertrandias, 2022), I mentioned the ongoing changes conveyed by the open science movement. More especially, I stressed that RAM should certainly progress on transparency and reproducibility issues. As a first measure, and from now on, authors will be encouraged to share their data. Data sharing can be limited to the editorial team (the editor and, if applicable, the associate editor in charge of their article) and the reviewers. However, in line with the open science principles, a broader sharing with everyone interested in the data is desirable. In the second part, I will explain why a journal such as RAM should promote open data and I will make a nonexhaustive list of the expected positive effects, particularly for the authors themselves. The perspective of sharing can especially encourage authors to better think about their contribution.
期刊介绍:
Recherche et Applications en Marketing (English edition) is a peer reviewed academic international journal publishing original research in the field of marketing in French and translated into English. It is a main reference for the development and dissemination of new concepts and new methods in marketing. The journal publishes articles covering any aspect of marketing, including consumer behaviour, communication, retailing, CRM, new product development and more. The journal publishes research articles, research notes, critical state of the art papers, and also articles offering perspectives from other disciplines which might be applied to marketing. Recherche et Applications en Marketing is an official journal of the AFM (French Marketing Association - Association Française du marketing). It is the leading French research journal in the field of marketing which has been published since 1986, and in both English and French since 2007.