Name-Calling as a Communicative Tool in South African Political Discourse

Lutendo Nendauni, M. Sadiki, M. Baloyi
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引用次数: 1

Abstract

Abstract This article reports on a study which emanated from an extended study that explored how name-calling serves as a communicative strategy in political discourse. As an extension, and with a distinct focus on selected political cartoons entrenched in the South African press, the current article details name-calling as a communicative tool in South African political discourse. The study adopted a triangulation theoretical framework, due to its espousal of multiple naming theories. The researchers opted for qualitative discourse textual analysis methodology coupled with exploratory-explanatory research design. Document collection and semiotic analysis were used in succession, as data collection strategies. From the accessible population of ten cartoons, purposive sampling strategy was employed in selecting five cartoons that served as the sample for the study. Name-calling constructs were sequentially extracted from linguistic and visual discourse segments, and were qualitatively analysed through the semiotic analysis, and the theoretical tools underpinning the study. The findings of the study revealed that most of the name-calling stemmed from political corruption. Disclosement and reaction instigation were found to be the most used naming-communicative strategies during name-calling. Additionally, ideological character and aggressiveness were the most common semantic-pragmatic inherent categories of political discourse reflected. To this end, the study submits that cartoons in the South African press employ various name-calling constructs to express viewpoint, persuade, reprimand and construct arguments.
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南非政治话语中的称谓交际工具
本文报道了一项延伸研究,该研究探讨了辱骂如何在政治话语中作为一种交际策略。作为延伸,本文特别聚焦于南非媒体中根深蒂固的政治漫画,详述辱骂在南非政治话语中是一种沟通工具。由于支持多种命名理论,本研究采用了三角理论框架。研究者选择了质性话语文本分析方法结合探索性解释研究设计。文献收集和符号学分析是数据收集策略。从10部动画片的可访问人口中,采用有目的的抽样策略选择5部动画片作为研究样本。从语言和视觉话语片段中依次提取骂名结构,并通过符号学分析和理论工具对其进行定性分析。研究结果显示,大多数辱骂都源于政治腐败。发现揭露和反应煽动是骂人时使用最多的骂人交际策略。此外,意识形态特征和攻击性是政治话语最常见的语义语用固有范畴。为此,本研究认为,南非新闻界的漫画使用各种骂人结构来表达观点、说服、谴责和构建论点。
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CiteScore
1.50
自引率
0.00%
发文量
15
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