Explaining the impact of a customer-oriented strategy on the small and medium-sized enterprises’ (SMEs) global performance: Lessons from the Balanced Scorecard and the CUSTOR scale model
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期刊介绍：
The International Journal of Technology Management and Sustainable Development (TMSD) supports new philosophies on technology and development, their relationship to globalization, and the problems of world poverty and environmental degradation. The double-blind peer-reviewed journal explores global, social, economic and environmental conditions in relation to shifts in technology and market paradigms.
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