From Traffic “Enclosure” to Cash Realization: Market Patterns and Investment Insights of China’s Digital Content Industry in 2020–2021

IF 1.2 Q3 INFORMATION SCIENCE & LIBRARY SCIENCE PUBLISHING RESEARCH QUARTERLY Pub Date : 2022-05-05 DOI:10.1007/s12109-022-09878-1
Zhangchun Li, Wu Suping
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从流量“圈地”到变现:2020-2021年中国数字内容产业的市场格局与投资洞察
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来源期刊
PUBLISHING RESEARCH QUARTERLY
PUBLISHING RESEARCH QUARTERLY INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
2.20
自引率
22.20%
发文量
75
期刊介绍: Publishing Research Quarterly is an international forum for the publication of original peer-reviewed papers covering significant research on and analyses of the full range of the publishing environment. The journal provides analysis of content development, production, distribution, and marketing of books, magazines, journals, and online information services in relation to the social, political, economic, and technological conditions that shape the publishing process, extending from editorial decision-making to order processing to print and online delivery.  Publishing Research Quarterly publishes significant research reports and analyses of industry trends, covering topics such as product development, marketing, financial aspects, and print and online distribution as well as the relationship between publishing activities and publishing’s constituencies among industry, government, and consumer communities. Scholarly articles, research reports, review papers, essays, surveys, memoirs, statistics, letters, and notes that contribute to knowledge about how different sectors of the publishing industry operate are published as well as book reviews.
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