Impact of Internal CSR Perception on Affective Organisational Commitment among Bank Employees

Abstract

The present study aims to investigate the relationship between perceived internal corporate social responsibility (CSR) practices and affective organisational commitment. Based on a primary data sample of 300 bank employees, a structural equation model (SEM) was developed to test the research hypotheses. The results indicated that the research model fitted well with the empirical data. The findings show that employee perception of internal CSR dimensions was significantly related to affective organisational commitment. The relationship between affective commitment and internal CSR was also investigated within a model that moderates effects on employee gender. This study provides an understanding that motivations could encourage employee’s affective commitment, which might translate to effective human resource management policies.