{"title":"An Empirical Investigation of the Equity of Health Promotion: The Role of Message Source and Content","authors":"I. G. M. Y. Bakti","doi":"10.31901/24566772.2021/15.3-4.641","DOIUrl":null,"url":null,"abstract":"Good communication capability is crucial for the effectiveness of health promotion. This study aims to examine the relationship between message source (expertise and attractiveness) and content (informativeness and entertainment) on the equity of health promotion. The empirical data were collected through a survey in Tangerang, Indonesia. The number of samples were 178 respondents. Multiple regressions analysis was performed to test the conceptual model and the proposed hypotheses. The findings showed that the equity of health promotion was influenced by expertise, attractiveness, and entertainment, while informativeness did not affect the equity of health promotion significantly.","PeriodicalId":39279,"journal":{"name":"Studies on Ethno-Medicine","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2021-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Studies on Ethno-Medicine","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31901/24566772.2021/15.3-4.641","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 1
Abstract
Good communication capability is crucial for the effectiveness of health promotion. This study aims to examine the relationship between message source (expertise and attractiveness) and content (informativeness and entertainment) on the equity of health promotion. The empirical data were collected through a survey in Tangerang, Indonesia. The number of samples were 178 respondents. Multiple regressions analysis was performed to test the conceptual model and the proposed hypotheses. The findings showed that the equity of health promotion was influenced by expertise, attractiveness, and entertainment, while informativeness did not affect the equity of health promotion significantly.
期刊介绍：
Studies on Ethno-Medicine is a peer reviewed, internationally circulated journal. It publishes reports of original research, theoretical articles, timely reviews, brief communications, book reviews and other publications in the interdisciplinary field of ethno-medicine. The journal serves as a forum for physical, social and life scientists as well as for health professionals. The transdisciplinary areas covered by this journal include, but are not limited to, Physical Sciences, Anthropology, Sociology, Geography, Life Sciences, Environmental Sciences, Botany, Agriculture, Home Science, Zoology, Genetics, Biology, Medical Sciences, Public Health, Demography and Epidemiology. The journal publishes basic, applied and methodologically oriented research from all such areas. The journal is committed to prompt review, and priority publication is given to manuscripts with novel or timely findings, and to manuscript of unusual interest. Further, the manuscripts are categorised under three types, namely - Regular articles, Short Communications and Reviews. The researchers are invited to submit original papers in English (papers published elsewhere or under consideration elsewhere shall not be considered).
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