Allyson P. Brantley. Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism. Chapel Hill: University of North Carolina Press, 2021. 304 pp. ISBN 978-1-4696-6102-5 $95.00 (cloth); 978-1-4696-6103-2 $29.95 (paper).
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期刊介绍:
Enterprise & Society offers a forum for research on the historical relations between businesses and their larger political, cultural, institutional, social, and economic contexts. The journal aims to be truly international in scope. Studies focused on individual firms and industries and grounded in a broad historical framework are welcome, as are innovative applications of economic or management theories to business and its context.