Research on Construction of Female Image in the Media and Entertainment Industry Women—The Past, the Present and the Future

Abstract

The development of the Internet does not necessarily promote the harmonious development of gender in society. The focus and gaze of the Internet media on women’s bodies constructs the image of “being seen” on the Internet, which is a derogatory and distorted image of women. In the unequal relationship of “seeing and being seen”, the female body is an important carrier. The silence chosen by online audiences has further led to the online media’s eagerness to portray “being seen” women. News media and film and literature have not done enough to reflect and represent women in a fair, balanced, and consistent manner, and the number, perspective, and content of their works are not commensurate with the actual role women play in social production. This paper focuses on several images of women constructed by the news media and film and literature, analyzes their underlying causes and their impact on women, and tries to suggest possibilities for changing this phenomenon.