{"title":"The mere exposure effect of tweets on vote choice","authors":"Hyunjung Kim","doi":"10.1080/19331681.2021.1900979","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study investigates the effects of exposure to political candidates’ tweets on vote choice in the context of the 2018 local election in South Korea. A field experiment was conducted among the Twitter users of two constituencies, Seoul and Kyonggi-do. Participants in the experimental group were guided on Twitter to follow a leading candidate in their electoral district. The results show that following a candidate on Twitter was positively linked to voting for the candidate through candidate likability in Kyonggi-do. On the other hand, following a candidate on Twitter was negatively linked to voting for the candidate in Seoul.","PeriodicalId":47047,"journal":{"name":"Journal of Information Technology & Politics","volume":"18 1","pages":"455 - 465"},"PeriodicalIF":2.6000,"publicationDate":"2021-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/19331681.2021.1900979","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Information Technology & Politics","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1080/19331681.2021.1900979","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 6
Abstract
ABSTRACT This study investigates the effects of exposure to political candidates’ tweets on vote choice in the context of the 2018 local election in South Korea. A field experiment was conducted among the Twitter users of two constituencies, Seoul and Kyonggi-do. Participants in the experimental group were guided on Twitter to follow a leading candidate in their electoral district. The results show that following a candidate on Twitter was positively linked to voting for the candidate through candidate likability in Kyonggi-do. On the other hand, following a candidate on Twitter was negatively linked to voting for the candidate in Seoul.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
