{"title":"Effects of customization and product modularization on financial performance","authors":"Magnus Persson, Björn Lantz","doi":"10.1016/j.jengtecman.2022.101704","DOIUrl":null,"url":null,"abstract":"<div><p>The need amongst customers for customized products is constantly increasing, and companies can gain competitive advantage by being able to offer a broad product assortment. This study’s purpose is to investigate the financial effects of using product modularization as a strategy to manage the need for product customization The paper is based on analysis of data collected through an online survey of Swedish manufacturing firms. The results show that product modularization is a mediator between the need for customization and financial performance, suggesting that product modularization is an efficient strategy to facilitate companies’ needs for developing customized products.</p></div>","PeriodicalId":50209,"journal":{"name":"Journal of Engineering and Technology Management","volume":null,"pages":null},"PeriodicalIF":3.7000,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0923474822000340/pdfft?md5=daf9209bfba809b1246a67d300b5c4a8&pid=1-s2.0-S0923474822000340-main.pdf","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Engineering and Technology Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0923474822000340","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 1
Abstract
The need amongst customers for customized products is constantly increasing, and companies can gain competitive advantage by being able to offer a broad product assortment. This study’s purpose is to investigate the financial effects of using product modularization as a strategy to manage the need for product customization The paper is based on analysis of data collected through an online survey of Swedish manufacturing firms. The results show that product modularization is a mediator between the need for customization and financial performance, suggesting that product modularization is an efficient strategy to facilitate companies’ needs for developing customized products.
期刊介绍：
The Journal of Engineering and Technology Management (JET-M) is an international scholarly refereed research journal which aims to promote the theory and practice of technology, innovation, and engineering management.
The journal links engineering, science, and management disciplines. It addresses the issues involved in the planning, development, and implementation of technological capabilities to shape and accomplish the strategic and operational objectives of an organization. It covers not only R&D management, but also the entire spectrum of managerial concerns in technology-based organizations. This includes issues relating to new product development, human resource management, innovation process management, project management, technological fusion, marketing, technological forecasting and strategic planning.
The journal provides an interface between technology and other corporate functions, such as R&D, marketing, manufacturing and administration. Its ultimate goal is to make a profound contribution to theory development, research and practice by serving as a leading forum for the publication of scholarly research on all aspects of technology, innovation, and engineering management.
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