Milton M. Herrera, Leonela S. León, Lorena K. Vargas Ortiz
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引用次数: 3
Abstract
r E s U M E N Un análisis dinámico de los efectos del boca a boca en las comunidades de marcas en línea A dynamic analysis of the effects of word-of-mouth on online brand communities Milton M. Herrera1, Leonela S. León2 and Lorena K. Vargas-Ortiz3 1 Università Degli Studi di Palermo and Universidad Militar Nueva Granada, Faculty of Economic Sciences, Bogotá, Colombia. (Corresponding author) Email address: milton.herrera@unimilitar.edu.co. ORCID: 0000-0002-0766-8391. 2 Universidad Piloto de Colombia and Escuela Europea de Dirección y Empresa, Faculty of Social Sciences and Business, Bogotá, Colombia. Email address: leonelasarahy@gmail.com. ORCID: 0000-0001-6212-9713. 3 Universidad Piloto de Colombia, Faculty of Social Sciences and Business, Bogotá, Colombia. Email address: lorenavargasortiz@hotmail.com. ORCID: 0000-0002-8974-6719. received on May 23rd 2018 Accepted on August 8th 2018 Available online on september 8th 2018
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