{"title":"Haier: ecosystem leadership","authors":"Paul J. H. Schoemaker, Jeffrey S. Kuhn","doi":"10.1108/sl-09-2021-0087","DOIUrl":null,"url":null,"abstract":"\nPurpose\nGiven their immense value-creating potential, ecosystems?and whether to build, buy, or join one?have become a top agenda item in boardrooms around the world.\n\n\nDesign/methodology/approach\nHaier, a highly successful Chinese multinational corporation has developed an effective set of practices for managing an emergent, ecosystem-based business model.\n\n\nFindings\nThe Haier case illuminates the unique challenges of leading a sprawling, ecosystem-based enterprise that must continually evolve.\n\n\nPractical/implications\nHaier employees fall into three categories? platform owners, microenterprise owners and entrepreneurs.\n\n\nOriginality/value\nAs a strategic innovator, Haier grouped its independent microenterprises into “Ecosystem Micro-Communities” (ECMs) of loosely connected, multi-disciplinary capability clusters organized around end users.\n","PeriodicalId":39797,"journal":{"name":"Strategy and Leadership","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2021-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Strategy and Leadership","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/sl-09-2021-0087","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 0
Abstract
Purpose
Given their immense value-creating potential, ecosystems?and whether to build, buy, or join one?have become a top agenda item in boardrooms around the world.
Design/methodology/approach
Haier, a highly successful Chinese multinational corporation has developed an effective set of practices for managing an emergent, ecosystem-based business model.
Findings
The Haier case illuminates the unique challenges of leading a sprawling, ecosystem-based enterprise that must continually evolve.
Practical/implications
Haier employees fall into three categories? platform owners, microenterprise owners and entrepreneurs.
Originality/value
As a strategic innovator, Haier grouped its independent microenterprises into “Ecosystem Micro-Communities” (ECMs) of loosely connected, multi-disciplinary capability clusters organized around end users.
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