Factors of effectiveness of green nudges for more eco-responsible behaviour – Systematic review and research directions

IF 0.8 Q4 BUSINESS Recherche et Applications en Marketing-English Edition Pub Date : 2023-07-06 DOI:10.1177/20515707231177814

Clement Carrel, Marie-Laure Gavard-Perret, Cindy Caldara

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Abstract

Considering the rise of green nudges, our objective is to determine the factors of their effectiveness through a systematic review, following the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) method, which analyses 28 articles and 73 pro-environmental nudges. Following a redefinition of the concept and a categorisation based on the construal-level theory of psychological distance (opposing the lever of the ‘how’ to that of the ‘why’ of choice), the effectiveness of green nudges is analysed. A relationship of dependence appears between the (in)effectiveness of nudges and (1) the levers, mechanisms and techniques mobilised; (2) the visibility of the behaviour by others; (3) the field of application; and (4) the geographical area. These analyses and the limitations of the work reviewed provide a basis to propose avenues for research. New theoretical insights and recommendations are provided in favour of more effective nudges for the adoption of ecological and responsible behaviours.

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促进更多生态责任行为的绿色推动的有效性因素——系统回顾和研究方向

考虑到绿色推动的兴起，我们的目标是根据PRISMA（系统评价和荟萃分析的首选报告项目）方法，通过系统评价来确定其有效性的因素，该方法分析了28篇文章和73篇环保推动。在对概念进行重新定义并基于心理距离的解释层面理论进行分类（反对选择的“如何”和“为什么”的杠杆）之后，分析了绿色轻推的有效性。轻推的有效性与（1）调动的杠杆、机制和技术之间存在依赖关系；（2）他人行为的可见性；（3）应用领域；以及（4）地理区域。这些分析和所审查工作的局限性为提出研究途径提供了基础。提供了新的理论见解和建议，有利于更有效地推动采取生态和负责任的行为。

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来源期刊

Recherche et Applications en Marketing-English Edition BUSINESS-

CiteScore

0.50

自引率

12.50%

发文量

期刊介绍： Recherche et Applications en Marketing (English edition) is a peer reviewed academic international journal publishing original research in the field of marketing in French and translated into English. It is a main reference for the development and dissemination of new concepts and new methods in marketing. The journal publishes articles covering any aspect of marketing, including consumer behaviour, communication, retailing, CRM, new product development and more. The journal publishes research articles, research notes, critical state of the art papers, and also articles offering perspectives from other disciplines which might be applied to marketing. Recherche et Applications en Marketing is an official journal of the AFM (French Marketing Association - Association Française du marketing). It is the leading French research journal in the field of marketing which has been published since 1986, and in both English and French since 2007.