{"title":"The Other Kitchen Debate: Gender, Microwave Safety, and Household Labor in Late Cold War America","authors":"W. Gamber","doi":"10.1017/eso.2022.20","DOIUrl":null,"url":null,"abstract":"“The Other Kitchen Debate” places the history of the microwave oven in the context of Cold War anxieties and gender politics. Discrepancies between Soviet and U.S. safety standards, Soviet deployment of microwave espionage, and the prospect of nuclear war triggered fears about the possible dangers of kitchen appliances powered by low-level radiation. During the 1970s and early 1980s, politicians, government regulators, industry representatives, advertisers, home economists, media, and consumers engaged in lively debates over oven safety and the merits of microwave cookery. By the late eighties and early nineties, as East–West tensions waned and record numbers of American women entered the paid labor force, American media perceived fewer distinctions between the hazards posed by electronic ovens and those presented by their conventional counterparts. New definitions of safety redefined microwave ovens as purely domestic appliances, leaving questions about the potential risks of nonionizing radiation unresolved.","PeriodicalId":45977,"journal":{"name":"Enterprise & Society","volume":"24 1","pages":"923 - 951"},"PeriodicalIF":0.7000,"publicationDate":"2022-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Enterprise & Society","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1017/eso.2022.20","RegionNum":2,"RegionCategory":"历史学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
“The Other Kitchen Debate” places the history of the microwave oven in the context of Cold War anxieties and gender politics. Discrepancies between Soviet and U.S. safety standards, Soviet deployment of microwave espionage, and the prospect of nuclear war triggered fears about the possible dangers of kitchen appliances powered by low-level radiation. During the 1970s and early 1980s, politicians, government regulators, industry representatives, advertisers, home economists, media, and consumers engaged in lively debates over oven safety and the merits of microwave cookery. By the late eighties and early nineties, as East–West tensions waned and record numbers of American women entered the paid labor force, American media perceived fewer distinctions between the hazards posed by electronic ovens and those presented by their conventional counterparts. New definitions of safety redefined microwave ovens as purely domestic appliances, leaving questions about the potential risks of nonionizing radiation unresolved.
期刊介绍:
Enterprise & Society offers a forum for research on the historical relations between businesses and their larger political, cultural, institutional, social, and economic contexts. The journal aims to be truly international in scope. Studies focused on individual firms and industries and grounded in a broad historical framework are welcome, as are innovative applications of economic or management theories to business and its context.